DIFFUSION OF INNOVATION
Diffusion of Innovations is the explanation of how, why, and at what rate do these new ideas of technology spread. In the book Diffusions of innovations written by: Everett Rodgers published in 1962, in this he states. He also argues the point of four main elements influencing the spread of a brand-new creative idea, diffusion is the process by which innovation is communicated and the innovation has to be widely adopted in order to be self-sustain and reach the point of critical mass. The main. Categories of people are Early adopters, innovators, early majority, late majority and laggards. This concept of diffusion of innovations was first studied by the French in the late 19 th century. The five stages in the decision innovation process is the Knowledge, persuasion, decision (reject or accept) implantation, and the confirmation. The first step is when an induvial is first exposed to the innovation but has no idea about any information on it has not been driven, ins...